John Deere Web Redesign

Nothing runs like a Deere.

This global web portal redesign program leveraged new technologies and strategic brand content auditing to improve customer experiences and operational efficiencies.

Working across business divisions and teams in Illinois, North Carolina, Mannheim, Germany and India, I developed online brand content and campaign strategies, reengineered workflows and enhanced user experiences throughout the creative design phase of this multi-year web and organizational redesign project.

SapientNitro
Brand Content Strategist
Chicago
2010