Whirlpool Vantage

The VANTAGE Washer and Dryer pair is the most technologically advanced and visually striking premium fabric care system ever produced. More than a machine, this smart appliance monitors the cleaning needs, fabric types and dampness of your garments to automatically adjust its energy use and wash cycles.

To accompany the innovation and exclusivity of this new product launch, our team was tasked with creating a new experience strategy to move Whirlpool away from their quality workhorse and utilitarian brand image. We came up with an interactive portal that guides potential customers around the sleek design curves, engaging user interface and built-in intelligence features that make VANTAGE the pinnacle of laundry luxury.

Leo Burnett / Arc Worldwide
Brand Content Strategist
Chicago
2010